An online catalog for your wholesale business

Why wholesale needs a catalog, not a checkout

B2B buying rarely fits an open buy-now button. Prices move with quantity, freight and payment terms; you may quote one rate for a 10-piece order and another for a carton lot. Showing a single fixed MRP-style price to a retailer misrepresents how you actually sell.

So the goal of a wholesaler's site is different from a retail store. It is a living catalog - organised, searchable, and priced with signals rather than a rigid cart - that ends in a quote request or a WhatsApp enquiry, not a locked-in transaction.

• Show pack sizes and minimum order quantities (MOQ) on each item, so buyers self-qualify before contacting you
• Use tiered pricing signals - "rate on 50+," "carton price on enquiry" - instead of one misleading number
• Route every enquiry to your WhatsApp, where your real negotiation and relationship already live

What retailers actually want to see

A retailer reordering from you is comparing memory against your current stock. Make that comparison instant. Clear photos, current availability, pack configuration and the minimum you will dispatch are the four things that decide whether they enquire or move to another supplier.

Two blocks of plain-language content earn their place on a wholesale site and save you repeat questions: your dispatch terms and your credit terms. State your cut-off time for same-day dispatch, typical lead time for out-of-stock lines, and whether you deal in advance, part-advance or credit for known parties. Being upfront filters out mismatched buyers before they waste your time.

• Dispatch: order cut-off, lead times, and how you pack for transport
• Payment: advance, part-payment, or credit terms for established accounts
• GST: that you issue a proper GST tax invoice - most B2B buyers need it to claim input credit

GST and the tax-invoice question

Your buyers are usually GST-registered businesses claiming input tax credit, so a compliant tax invoice is not optional for them. Your site can't file returns, but it should clearly state that you supply a GST invoice on every order - a small line that reassures a serious buyer immediately.

Keep your own compliance current: HSN codes, correct GST rates for your category, and e-way bills for consignments above the threshold. These rules change, so check the latest before you print your terms.

What your Kartrocket site includes

Describe your business in plain language - Hinglish is fine - and a working site builds itself while you watch. Point at anything and say what to change. For a wholesaler, the pieces that matter are all live:

You can bring your catalog across too. If your range already sits on a website or a marketplace listing, Kartrocket can import it so you are not retyping hundreds of SKUs by hand.

• A B2B catalog with quote and RFQ flows built for bulk buying rather than one-piece checkout
• Product listings with ₹ pricing, and room to signal MOQ, pack size and tiered rates in each description
• Enquiry forms that route straight to your WhatsApp - the shortest path from browse to reorder
• Pages for dispatch terms, credit terms, business hours and a location map with directions
• Free to build and free to publish on yourname.kartrocket.ai with SSL, or connect your own domain
• A locked commerce core the AI can't break, with one-click undo on every change you make

Shipping and dispatch, handled

When you do ship rather than hand over locally, Kartrocket runs on Shiprocket with 24,000+ serviceable pincodes and tracking, so you can send to a new retailer in another town without setting up a courier account from scratch. You pay only the actual courier charge at Shiprocket rates - there is no plugin or app fee sitting on top.

For carton and freight-heavy consignments you will often still use your regular transporter and e-way bill process; the site's job there is to capture the order cleanly and keep the conversation moving to WhatsApp.